The platform is rolling out a fresh option that permits them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the platform revealed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a increase in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding content creators on another major platform only show AI-generated videos. A large amount of this material is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people like content created using AI tools, including computer-generated images to science explainers, and we intend to offer the community the power to adjust the amount of that, according to their own choices,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its service labeled as made with AI. In total, more than 100 m media items are uploaded to the app each day, making AI content a limited percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the level of AI content they watch by accessing the “manage topic” option in the platform and picking the AI content topic. Additional categories that can already be controlled under the filter include politics, style, aesthetics, and dance.
Platform Guidelines
Its guidelines mandate creators to tag lifelike AI-generated content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the platform will henceforth attach an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This action is aimed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2 million educational fund for specialists and groups to create informative material about responsible artificial intelligence. This program will benefit educational bodies specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid controversy over proposals to cut jobs for hundreds of review team members in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection department in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
